Search behavior is evolving—fast. Consumers and decision-makers are no longer just “Googling it.” Instead, they’re asking AI assistants like ChatGPT, Gemini, and Perplexity for recommendations, vendor comparisons, and advice. This shift marks the rise of GEO—Generative Engine Optimization—a powerful new approach to digital visibility that ensures your brand is recommended by AI, not just buried in a search […]